brand-identity-guidelines-coca-cola-zero-1

Signage Design Standards_Horizontal Format 6.07Horizontal Format: Customizable SignsThis format can be adapted to include simple customermessaging (e.g., a store name) by book-ending the sign withthe square-format designs as shown at right and specifiedbelow.Always apply the Design Standards for the Arden Squareand Contour Bottle (iconic Symbol or Photo) as provided inthe Core Brand Elements and Standards chapter (2.0).• The height of the sign must be equal to the height ofthe Arden Square.• For executions more than 2 meters (about 6 ½ feet) wide,utilize a square-format design on each end that featuresthe Arden Square only or in combination with theContour Bottle.• For executions less than 2 meters wide, utilize asquare-format design on each end that features theArden Square only.• Maintain proper scaling of the Arden Square and ContourBottle when resizing them.• Maintain the Coca-Cola Zero color standards for the ArdenSquare and Contour Bottle; the background color for thecustomizable area must always be white.• The Contour Bottle Symbol is the preferred artwork, but theContour Bottle Photo may be utilized when refreshmentcues are necessary.• The text of the custom message should be set in theGotham Medium font. Refer to the Typography section inthe Core Brand Elements and Standards chapter (2.0) fortypography usage standards.SuperMarketSuperMarketUse this version only for executions less than 2 meters (about 6 ½ feet) wide.SuperMarketUse this version only for executions more than 2 meters wide.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009