brand-identity-guidelines-coca-cola-zero-1

Fleet Design Standards_Fleet: Application Standards for Graphics and Decals 7.10Event TrailersSide Graphics• Show the Coca-Cola Zero Logo and Contour Bottle on bothsides of the trailer.− Use either the Contour Bottle Symbol or Contour BottlePhoto on event trailers, but never both on the same panel.• To ensure that the Coca-Cola Zero Logo is always visible,position it on the panel below the window panel that lifts up.• Show the Contour Bottle on the vertical panel that is alongsidethe window panel. Position it upright and centered in the CokeRed space of this panel.Front Graphic• Center the Coca-Cola Zero Logo in the black space abovethe hitch portion of the trailer.• As the Coca-Cola Zero Logo is the only graphic identificationwhen the truck is viewed directly from the front, be sure tomaximize its visibility above the vehicle pulling it.Rear Graphic• Position the Contour Bottle upright on the rear door of thetrailer. Center it in the black space, ensuring equal spaceon each side of the decal.– Use either the Contour Bottle Symbol or Contour BottlePhoto on event trailers, but never both on the same panel.Refer to the prior page, ‘Application Standards for Graphics andDecals,’ as needed.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009