brand-identity-guidelines-coca-cola-zero-1

Recommendations

Info

Identity Standards: Core Brand Elements and Standards_Coca-Cola Zero LogoHorizontal Limited Use2.14At right is a single line, horizontal version of theCoke Zero Logo which has been specificallydesigned with limited use in mind.Primarily, this version of the Logo should be used forshelf-strips, or in a horizontal format where space is limitedand maximum impact is required.Your choice of Logo (Ref. 1 & 2) should be made basedupon the application - visibility and legibility should alwaysbe maintained.1.The Coke Zero Logo should not be altered.2.3.4.Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_Coca-Cola Zero Logo 2.15Horizontal Safe AreaThe minimum required clear space for the Coke Zero HorizontalLogo is equal to the height of the half-circle formed inside thetop of “e” in “Zero.”Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
Page 3: ContentsPlease note that updates to
Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
Page 16 and 17: Identity Standards: Core Brand Elem
Page 56 and 57: Packaging Design Standards 3.01Cont
Page 58 and 59: Packaging Design Standards_Graphic
Page 60 and 61: xxxx xxx xxxxPackaging Design Stand
Page 78 and 79:
Packaging Design Standards_Graphic
Page 80 and 81:
Packaging Design Standards_Form Des
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Point-of-Sale Design Standards 4.0(
Page 112 and 113:
Signage Design Standards 6.0Coca-Co
Page 114 and 115:
Signage Design Standards 6.02Overvi
Page 116 and 117:
Signage Design Standards_Square For
Page 118 and 119:
Signage Design Standards_Horizontal
Page 120 and 121:
Signage Design Standards_Vertical F
Page 122 and 123:
Signage Design Standards_Pitch Boar
Page 124 and 125:
Fleet Design Standards 7.0Coca-Cola
Page 126 and 127:
Fleet Design Standards 7.02Overview
Page 128 and 129:
Fleet Design Standards 7.04Fleet: G
Page 130 and 131:
Bottler NameFleet Design Standards_
Page 132 and 133:
Fleet Design Standards_Fleet: Appli
Page 134 and 135:
Page 136 and 137:
Page 138 and 139:
Trademark Usage Requirements 8.0Coc
Page 140 and 141:
Trademark Usage Requirements 8.02Tr
Page 142 and 143:
Identity Standards Management Team
Page 144 and 145:
Identity Standards Management Team
Page 146:
Coca-Cola Zero | Brand Identity and
show all

brand-identity-guidelines-coca-cola-zero-1

Create successful ePaper yourself

Delete template?

Save as template?