brand-identity-guidelines-coca-cola-zero-1

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Packaging Design Standards 3.01ContentsPackaging: Graphic Design Standards ....................................... 3.02Overview ................................................................................ 3.03Package Framework ............................................................... 3.04Package ArchetypePackage Archetype: Sustaining ............................................ 3.05Package Archetype: Thematic ............................................. 3.06Essentials of the Coca-Cola Zero Label .................................. 3.07Printing BlackPrinting Black on Labels ....................................................... 3.08Printing Black on Paperboard ............................................... 3.09Printing Black on Clear Shrink Wrap ..................................... 3.10Printing Black on Glass Bottles ............................................ 3.11Black Closures ..................................................................... 3.12Color Measurement, Evaluation and CalibrationMeasuring Color Temperature .............................................. 3.13Visual Color Evaluation ........................................................ 3.14Numeric Color Measurement ................................................ 3.15Calibration and Certification ................................................. 3.16Sustaining Coca-Cola Zero Packaging Templates .................. 3.1712 oz. Can .......................................................................... 3.18500ML PET ......................................................................... 3.192L PET ................................................................................ 3.208 oz. Aluminum Bottle, ACL Bottles: 1-Color and 2-Color ....... 3.2112 oz. Can Fridge Pack ....................................................... 3.22Paper Cup .......................................................................... 3.23Packaging: Form Design Standards .......................................... 3.24The Standard Contour Bottle Form ........................................ 3.25Industrial Design Principles for Packaging Form .................... 3.26Elements of the Contour Bottle .............................................. 3.27Understanding the Contour Bottle .......................................... 3.28Contour Bottle Elements: Applied ......................................... 3.29Defining Elements ............................................................... 3.30Achieving the Contour Bottle ................................................. 3.31Glass: Do’s ......................................................................... 3.32Glass: Don’ts ....................................................................... 3.33Glass: Scaling ..................................................................... 3.34PET: Do’s ........................................................................... 3.35PET: Don’ts ......................................................................... 3.36PET: Do’s and Don’ts .......................................................... 3.37PET: Scaling .............................................................. 3.38 - 3.39Aluminum: Do’s .................................................................. 3.40Aluminum: Don’ts ................................................................ 3.41Aluminum: Scaling .............................................................. 3.42Contour Bottle Construction ................................................... 3.43Overall Proportion: Schematic ............................................. 3.44Overall Proportion: Do’s and Don’ts ...................................... 3.45Contoured Shoulder: Do’s and Don’ts .................................. 3.46Flutes: Do’s and Don’ts (location).........................................3.47Flutes: Do’s and Don’ts (frequency) ..................................... 3.48Flutes: Do’s and Don’ts (section)..........................................3.49Pinch Waist: Do’s and Don’ts (format)..................................3.50Executional Constraints for Glass, PET and Aluminum ............. 3.51Material and Process Considerations .......................... 3.52 - 3.53Overview of Executional Constraints .................................... 3.54Coca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Packaging Design Standards 3.02Packaging: Graphic Design StandardsThe Brand Identity and Design Standards support a unified Trademark strategy for Coca-Cola,Diet Coke/Coca-Cola light and Coca-Cola Zero. It is based on the use of iconic Brand Elements,central to which are the Coca-Cola Zero Logo, the Contour Bottle, the Dynamic Ribbon and solidbackground colors.The following pages provide guidance on using these Elements to consistently execute the strategyin your market.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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