brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Coca-Cola Zero Logo2.13Clear Space, Minimum Size, ® Scaling, CroppingClear SpaceSurround the Coke Zero Logo with clear space that is,at a minimum, equal to the width of the top of the “k”in “Coke.”Minimum Print Size• For the Script: at least 15.875 mm (.625 inches) wide.• For the TM: at least 1 mm (.04 inches) in diameter.Minimum Onscreen Size• Display the Script at least 100 pixels wide and the TM atleast 6 pixels in diameter.• Always view PDFs of the Brand Standards at 100% forproper reference.® Scaling• Align the top edge of the TM with the top ofthe “o” in “Zero.”• When using the Zero in smaller sizes, scale up the TMas needed to ensure legibility. Always scale the TM from thetop edge.• Make sure the clear space between the TM and the endof the “o” in “Zero” equals at least 1/4 of the diameter ofthe TM and that it is no further away than one full diameterof the TM.Clear Space = x DistanceMinimum Print SizeTM Scaling (Coca-Cola Zero Logo)Minimum Onscreen SizeCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009