brand-identity-guidelines-coca-cola-zero-1

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Identity Standards: Core Brand Elements and Standards_Contour Bottle SymbolColors2.19Show the Contour Bottle Symbol as either:• Black on a white background, or• White on a black background.Caveat• The Contour Bottle Symbol must never be shown in othercolors, even if they’re in the Brand color palette.BlackWhiteBlackCoke RedWhiteCoca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009
Identity Standards: Core Brand Elements and Standards_Contour Bottle SymbolClear Space, Safe Area2.20Clear SpaceSurround the Contour Bottle Symbol with clear space thatis, at a minimum, the x-height of the “o” in “Cola.” This clearspace area is shown at right as ‘x.’The Contour Bottle Symbol must always be shown in itsentirety and never be cropped.Safe AreaThe safe area is only relevant for the Contour BottleSymbol’s position within the page; elements can surround itfor other executions.Clear Space ExceptionClear space can be omitted at the top for certain applications,such as fountain cups and stadium boardings. Do,however, keep the minimum clear space along the sides.Clear SpaceSafe AreaClear Space ExceptionCoca-Cola Zero | Brand Identity and Design Standards_v1.0 Confidential: December 2009
Page 1 and 2: Coca-Cola ZeroBrand Identity and De
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Page 6 and 7: Strategic Overview 1.02What is a Br
Page 8 and 9: Strategic Overview 1.04Who Should U
Page 10 and 11: Strategic Overview 1.06Design Princ
Page 12 and 13: Strategic Overview 1.08Strategic Fr
Page 14 and 15: Identity Standards:Core Brand Eleme
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Page 56 and 57: Packaging Design Standards 3.01Cont
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Point-of-Sale Design Standards 4.0(
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Signage Design Standards 6.0Coca-Co
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Signage Design Standards 6.02Overvi
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Signage Design Standards_Square For
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Signage Design Standards_Horizontal
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Signage Design Standards_Pitch Boar
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Fleet Design Standards 7.0Coca-Cola
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Fleet Design Standards 7.02Overview
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Fleet Design Standards 7.04Fleet: G
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Bottler NameFleet Design Standards_
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Fleet Design Standards_Fleet: Appli
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Trademark Usage Requirements 8.0Coc
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Identity Standards Management Team
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Identity Standards Management Team
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Coca-Cola Zero | Brand Identity and
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