brand-identity-guidelines-coca-cola-zero-1

Identity Standards: Core Brand Elements and Standards_Typography2.36Don’tsDo not use fonts other than thosein the Gotham family for consumerfacingexecutions.decisions, decisions ...Do not use Arial in consumer-facingexecutions.Any font other thanGotham Boldas the primary font.Do not use any font other thanGotham Bold as the primaryheadline font.Don’t use Gotham Medium forbody copy. Don’t use GothamMedium for body copy. Don’tuse Gotham Medium for bodycopy. Don’t use Gotham Medium for body copy. Don’t useGotham Medium for body copy. Don’t use Gotham Mediumfor body copy. Don’t use Gotham Medium for body copy. Don’t use Gotham Medium for body copy.Don’t use Gotham Medium for body copy. Don’t useDo not use Gotham Medium forbody copy.Do not use Gotham Condensed.don’t use lowercase-only typography for longheadlines or sentences. don’t use lowercase-onlytypography for long headlines or sentences. don’tuse lowercase-only typography for long headlinesor sentences. don’t use lowercase-only typographyfor long headlines or sentences. don’t use lowercaseonlytypography for long headlines or sentences.don’t use lowercase-only typography for longheadlines or sentences.don’t use lowercase-onlytypography for long headlines or sentences.don’t use lowercase-only typography for longheadlines or sentences. don’t use lowercase-onlytypography for long headlines or sentences. don’tuse lowercase-only typography for long headlinesDo not use lowercase-only typographyor sentences. don’t use lowercase-only typographyfor long headlines or sentences.long headlines or sentences. don’t use lowercaseonlytypography for long headlines or sentences.don’t use lowercase-only typography for longheadlines or sentences.don’t use lowercase-onlytypography for long headlines or sentences.Coca-Cola Zero | Brand Identity and Design Standards_v1.0Confidential: December 2009