Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

There has been an increase in
purchase frequency of green peas,
with consumption also rising this wave.
Green peas are generally purchased
from mainstream retailers, with
specialist vegetable retailers growing
in popularity over the last three waves.
Average
Purchase
4.7 times
per month
3.9 times, Wave 10
4.5 times, Wave 26
Average
Consumption
10.6 times
per month
10.2 times, Wave 10
10.1 times, Wave 26
101
Purchase Channels
62%
64%
61%
58%
60%
57%
25%
32%
34%
21% 22%
24%
20% 21% 20% 22%
17%
14%
3% 4% 5%
2%
4% 4% 4%
1%
1% 1% 2% 1% 1% 2% 3%
1%
3%
Coles Woolworths Specialist Fruit Independent
and Vegetable Supermarkets
Retailer
Markets Aldi Direct from the
grower
Gourmet
Independent
Retailers
Online Costco Convenience
Stores
Other
Wave 10: Mar-14 Wave 26: Jul-15 Wave 30: Nov-15
Q1. On average, how often do you purchase green peas?
Q2. On average, how often do you consume green peas?
Q5. From which of the following channels do you typically purchase green peas?
Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306
: Indicates LOWER score than current wave.
: Indicates HIGHER score than current wave.