Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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Average Spend and Price Sensitivity.<br />
122<br />
Average weight of<br />
purchase<br />
The average consumer<br />
typically purchases<br />
600g of kale, a slight<br />
decline from the<br />
previous wave.<br />
Recalled last spend<br />
Recalled last spend on<br />
kale is $3.80, declining<br />
from the previous<br />
wave.<br />
Value for money<br />
Consumers perceived<br />
kale to be fair value for<br />
money (6.1/10), which<br />
has decreased this<br />
wave.<br />
700g, Wave 26 $4.60, Wave 26 6.5/10, Wave 26<br />
Q3. How much kale do you typically purchase when you shop for it?<br />
Q3b. To the best of your memory how much did this cost on your most recent typically purchase?<br />
Q4. Please indicate how Poor to Good Value you think this product is? (0-10 scale)<br />
Sample Wave 26 N=200, Wave 30, N=205<br />
: Indicates LOWER score than current wave.<br />
: Indicates HIGHER score than current wave.
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