Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Online Methodology.
‣ Consumers were recruited via an Online Panel. If the
consumers met the recruitment requirements of sufficient
vegetable consumption (monthly) they were asked to complete
the online questionnaire.
‣ All consumers completed general demographic and
consumption questions. If consumers purchased any of the
specific commodities within the last month they would complete
those questions. A minimum of N=500 consumers completed the
questionnaire.
‣ Topics covered in the questionnaire were vegetable purchase
and consumption, category health, price and value perceptions,
triggers and barriers to purchase and preparation and cooking
preferences.
‣ An additional two ad-hoc questions were asked at the end of the
questionnaire. The subjects of these questions are supplied by
Horticulture Innovation Australia prior to each month to get
feedback on topics of interest at that time.
‣ The questionnaire took 15 minutes to complete.
‣ Questions asked appear on the bottom of each page of this
report. Unless stated otherwise, all scales were 0 -10 scales,
with higher scores indicating greater
agreement/liking/importance etc.
General consumer Questions
Commodity
1
Demographics
Vegetable Consumption
Commodity
2
Commodity
3
Category Health
Purchase & Consumption Habits
Price Perceptions & Average Spend
Triggers/Barriers to Purchase
Preparation Preferences
Commodity
4
Commodity Specific Questions
+ 2 Ad hoc Questions per Month