Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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The majority of launches occurred in Germany and France. The key categories for leek launches are meals, sauces & seasonings, soups and processed products, consistent with the previous wave. 154 Top Launch Countries Top Launch Categories 12% Germany Meals & Meal Centers 29% 9% France Sauces & Seasonings 20% 9% UK Soup 17% 8% 6% Poland Netherlands Processed Fish, Meat & Egg Products Side Dishes 6% 14% 6% Spain Snacks 6% 433 Global Launches 4% 4% 3% Sweden South Korea Canada Fruit & <strong>Vegetables</strong> Baby Food Savoury Spreads 5% 2% 1% 3% Italy Bakery 0%
Global Europe Asia Pacific Global Europe Asia Pacific The main claims globally were no additives & preservatives, microwaveable, and ethical & environmentally friendly packaging. Flexible packaging is the most commonly used pack format for leek products. 155 Pack Formats Used Flexible 24% Top Claims Used No Additives/Preservatives 27% Tray 15% Microwaveable 24% Tub 14% Ethical - Environmentally Friendly Package 17% Flexible 19% No Additives/Preservatives 28% Tub 16% Microwaveable 25% Tray 15% Ethical - Environmentally Friendly Package 20% Flexible 53% No Additives/Preservatives 26% Flexible Sachet 14% Halal 26% Flexible Stand-Up Pouch 12% Time/Speed 26% Only regions with n >30 are displayed
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1 Wave 30, November 2015 Vegetables
Page 3 and 4:
Wave 30: Executive Summary 3
Page 5 and 6:
5 Industry Insight continued. To he
Page 7 and 8:
Chilli Grower Action Plan. 7 Wave 3
Page 9 and 10:
Sweet Corn Grower Action Plan. 9 Wa
Page 11 and 12:
Kale Grower Action Plan. 11 Wave 30
Page 13 and 14:
Wave 30: Response to Ad hoc Questio
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8 Reducing Wastage. There has been
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17 Top 20 Vegetables Purchased Last
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Category health and consumer sentim
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Both consumption and purchase frequ
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Individual broccoli heads are the m
Page 25 and 26:
25 Overall awareness of broccoli ty
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27 Dinner is the main meal occasion
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Importance of provenance has slight
Page 31 and 32:
Broccoli Product Launch Trends. 31
Page 33 and 34:
33 Broccoli Product Launches: Last
Page 35 and 36:
North America Global Europe North A
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Innovative Broccoli Launches: L3M (
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Australian Broccoli Launches: L3M (
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Purchase and consumption frequency
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Individual chillies are the main fo
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One third of consumers cannot recal
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47 Chillies are popular in Asian an
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49 Importance of provenance decline
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51 Pumpkin. Chillies Product Launch
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53 Chilli Product Launches: Last 3
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Global Europe Asia Pacific Global E
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Innovative Chilli Launches: L3M (Se
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Australian Chilli Launches: L3M (Se
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Purchase and consumption of lettuce
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Individual lettuce heads are purcha
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65 A large proportion of consumers
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Australian cuisine remains the most
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Lettuce provenance is slightly lowe
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Lettuce Product Launch Trends. 71
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73 Lettuce Product Launches: Last 3
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North America Global Europe North A
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Innovative Lettuce Launches: L3M (S
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Australian Lettuce Launches: L3M (S
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Whilst average purchase occasions h
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Individual cobs and small trays of
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85 Sweet Corn 13% 11% 10% Awareness
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87 Australian cuisine continues to
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There has been a slight decrease in
Page 91 and 92:
Sweet Corn Product Launch Trends. 9
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93 Sweet Corn Product Launches: Las
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Global Asia Pacific Global Asia Pac
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Innovative Sweet Corn Launches: L3M
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Australian Sweet Corn Launches: L3M
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There has been an increase in purch
Page 103 and 104: Individual green peas are the most
Page 105 and 106: 105 Snow Peas and Green Peas are th
Page 107 and 108: 107 Green pea dishes are most popul
Page 109 and 110: 109 Importance of provenance has co
Page 111 and 112: Green Peas Product Launch Trends. 1
Page 113 and 114: 113 Green Peas Product Launches: La
Page 115 and 116: Global Europe Asia Pacific Global E
Page 117 and 118: Innovative Green Peas Launches: L3M
Page 119 and 120: Australian Green Peas Launches: L3M
Page 121 and 122: 121 Average purchase and consumptio
Page 123 and 124: Bunched kale is the most common pur
Page 125 and 126: 125 Awareness of types of kale has
Page 127 and 128: Australian and Chinese cuisine are
Page 129 and 130: 129 This wave sees a decline in the
Page 131 and 132: Kale Product Launch Trends. 131
Page 133 and 134: 133 Kale Product Launches: Last 3 M
Page 135 and 136: North America Global Europe North A
Page 137 and 138: Innovative Kale Launches: L3M (Sept
Page 139 and 140: Australian Kale Launches: L3M (Sept
Page 141 and 142: On average, leeks are purchased two
Page 143 and 144: Individual leeks are the most commo
Page 145 and 146: 145 Awareness of leek varieties is
Page 147 and 148: This wave sees a relatively large i
Page 149 and 150: 149 This wave sees a slight decline
Page 151 and 152: Leek Product Launch Trends. 151
Page 153: 153 Leek Product Launches: Last 3 M
Page 157 and 158: Innovative Leek Launches: L3M (Sept
Page 159 and 160: Australian Leek Launches: L3M (Sept
Page 161 and 162: General Vegetable News (September -
Page 163 and 164: Commodity News (September - Novembe
Page 165 and 166: Background to the research. There i
Page 167 and 168: 167 Sample. consumers represented m
Page 169: Product Launches Last 3 Months (L3M
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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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