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Innovative <strong>Kale</strong> Launches:<br />

L3M (September – November 2015)<br />

136<br />

New York Naturals Sea Salt<br />

& Vinegar <strong>Kale</strong> Chips<br />

(France)<br />

Organics Happy Mama<br />

Prenatal Apple, <strong>Kale</strong> & Kiwi<br />

with Soothing Ginger<br />

Snack (USA)<br />

President's Choice <strong>Kale</strong><br />

Blend<br />

(Canada)<br />

Evol. Scramble Cups Egg<br />

White, Veggies & Cheese<br />

(USA)<br />

New York Naturals Sea Salt & Vinegar <strong>Kale</strong><br />

Chips are handmade with the whole kale<br />

leaf. This raw and vegan product is kosher<br />

certified, is free from gluten and is not<br />

baked or fried. It retails in an 85g pack<br />

featuring a QR code and the Facebook and<br />

Twitter logos.<br />

Organics Happy Mama Prenatal Apple, <strong>Kale</strong><br />

& Kiwi with Soothing Ginger Snack is<br />

specially formulated for pregnant and<br />

breastfeeding women. The product provides<br />

230mg of choline (40% DV) and 35mg DHA<br />

to help support baby's brain and eye<br />

development while in the womb, and 260mg<br />

calcium (20% DV) to support bone health<br />

for both mom and baby.<br />

President's Choice <strong>Kale</strong> Blend has been<br />

repackaged in a newly designed 227g pack<br />

featuring serving suggestions. The product<br />

is an excellent source of vitamins A, C and<br />

K and comprises a mix of already chopped<br />

and washed red, green and Tuscan kale.<br />

Evol. Scramble Cups Egg White, Veggies &<br />

Cheese is free from gluten and contains 9g<br />

protein per serving. This microwavable meal<br />

is made with cage-free eggs and is suitable<br />

for vegetarians. The product retails in a 5-<br />

oz. tub bearing the Facebook and Twitter<br />

logos. One pack provides two Evol. points,<br />

which can be used to get Evol. Gear.<br />

Claims:<br />

Low/No/Reduced Allergen, Vegan, Kosher,<br />

Social Media, Gluten-Free, No Animal<br />

Ingredients<br />

Claims:<br />

Brain & Nervous System (Functional), GMO-<br />

Free, Other (Functional), Kosher,<br />

Low/No/Reduced Sugar, Organic, Female,<br />

Bone Health<br />

Claims:<br />

N/A<br />

Claims:<br />

Low/No/Reduced Allergen, Low/No/Reduced<br />

Calorie, Slimming, Ethical - Animal,<br />

Microwaveable, Gluten-Free, Social Media,<br />

Vegetarian<br />

Source: Mintel (2015)

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