Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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65<br />
A large proportion of consumers are<br />
aware of different varieties of lettuce.<br />
Iceberg and Cos continue to have the<br />
greatest level of recall.<br />
Some of the lettuce types recalled are not<br />
actually lettuce, although consumers<br />
perceive them to be, such as rocket,<br />
endive and radicchio.<br />
Iceberg<br />
Cos<br />
Rocket<br />
Butter<br />
Oak<br />
Red<br />
Baby <strong>Lettuce</strong><br />
Mignonette<br />
Mesclun<br />
Coral<br />
Other<br />
Do not know any varieties<br />
21%<br />
22%<br />
14%<br />
13%<br />
13%<br />
11%<br />
8%<br />
6%<br />
8%<br />
7%<br />
7%<br />
7%<br />
7%<br />
1%<br />
3%<br />
3%<br />
2%<br />
4%<br />
3%<br />
3%<br />
3%<br />
2%<br />
6%<br />
7%<br />
9%<br />
17%<br />
14%<br />
20%<br />
69%<br />
62%<br />
67%<br />
58%<br />
60%<br />
55%<br />
Other types consumers are<br />
aware of were radicchio and<br />
endive<br />
Wave 30: Nov-15 Wave 26: Jul-15 Wave 22: Mar 2015<br />
Q6a. What types/varieties of are you aware of? (unprompted)<br />
Sample Wave 22 N=314, Wave 26 N=312, Wave 30 N=304
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