Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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Purchase and consumption of lettuce have<br />
both increased this wave, with consumption<br />
occurring once every two days on average.<br />
Mainstream retailers remain the primary<br />
channel of purchase for consumers, whilst<br />
there is an increasing trend in independent<br />
supermarkets as a purchase channel.<br />
Average<br />
Purchase<br />
4.4 times<br />
per month<br />
4.6 times, Wave 22<br />
4.2 times, Wave 26<br />
Average<br />
Consumption<br />
14.7 times<br />
per month<br />
14.0 times, Wave 22<br />
13.1 times, Wave 26<br />
61<br />
62%<br />
61%<br />
63%<br />
57% 57%<br />
61%<br />
Purchase Channel<br />
37% 38%<br />
28%<br />
23%<br />
21%<br />
26%<br />
21%<br />
18%<br />
20%<br />
17%<br />
13%<br />
15%<br />
0%<br />
4% 3% 2%<br />
3% 2% 3% 4%<br />
3%<br />
1% 0% 1% 0% 1% 2%<br />
0%<br />
3%<br />
Coles Woolworths Specialist<br />
Fruit and<br />
Vegetable<br />
Retailer<br />
Independent<br />
Supermarkets<br />
Aldi Markets Online Direct from<br />
the grower<br />
Gourmet<br />
Independent<br />
Retailers<br />
Wave 22: Mar-15 Wave 26: Jul-15 Wave 30: Nov-15<br />
Convenience<br />
Stores<br />
Costco<br />
Other<br />
Q1. On average, how often do you purchase ?<br />
Q2. On average, how often do you consume ?<br />
Q5. From which of the following channels do you typically purchase ?<br />
Sample Wave 22 N=314, Wave 26 N=312, Wave 30 N=304<br />
: Indicates LOWER score than current wave.<br />
: Indicates HIGHER score than current wave.
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