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Innovative Leek Launches:<br />

L3M (September – November 2015)<br />

156<br />

Maggi Vegetable Bouillon<br />

Powder<br />

(Switzerland)<br />

Maggi Gemüsebouillonpulver (Vegetable<br />

Bouillon Powder) is now available. The<br />

product is said to be low in fat and made<br />

with natural ingredients, and contains<br />

chervil, onions, carrots and celery. It is<br />

suitable for vegetarians and retails in a 300g<br />

pack.<br />

President's Choice World<br />

of Flavours Peruvian<br />

Squash & Quinoa Soup<br />

(Canada)<br />

President's Choice World of Flavours<br />

Peruvian Squash & Quinoa Soup contains<br />

pieces of potatoes with quinoa, aji amarillo<br />

peppers in a carrot and butternut squash<br />

soup. This soup has a mild spicy taste, and<br />

can be microwaved. The ready to serve<br />

product contains no colours or artificial<br />

flavours, and retails in a 540ml pack.<br />

VégéDélice Vegetarian<br />

Italian-Style Portions in<br />

Breadcrumbs<br />

(France)<br />

VégéDélice Pané à l'Italienne Végétalien<br />

(Vegetarian Italian-Style Portions in<br />

Breadcrumbs) comprise Mediterranean<br />

vegetables, sun dried tomatoes, fresh herbs<br />

and responsibly sourced RTRS certified<br />

soya, coated in crispy golden breadcrumbs.<br />

This product is said to be a healthy and rich<br />

alternative to meat, can be pan or oven<br />

heated, and retails in a 450g pack<br />

containing six units.<br />

Hua Wei Food Japanese<br />

Style Frozen Cooked<br />

Dumplings with Pork and<br />

Leek<br />

(Taiwan)<br />

Hua Wei Food Japanese Style Frozen<br />

Cooked Dumplings with Pork and Leek are<br />

processed according to an advanced<br />

Japanese dumpling making technique. They<br />

can be boiled, steamed, pan fried, or deep<br />

fried. This product is free from preservatives<br />

and retails in a 1900g pack.<br />

Claims:<br />

Vegetarian, Low/No/Reduced Fat<br />

Claims:<br />

Ease of Use, No Additives/Preservatives,<br />

Microwaveable<br />

Claims:<br />

Vegan, Ethical - Environmentally Friendly<br />

Product, Time/Speed, Ethical - Human, Ease<br />

of Use, No Animal Ingredients, Vegetarian<br />

Claims:<br />

No Additives/Preservatives<br />

Source: Mintel (2015)

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