Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Average Spend and Price Sensitivity. 102 Average weight of purchase Recalled last spend Value for money The average consumer typically purchases 700g of green peas, consistent with the previous wave. Recalled last spend on green peas is $4.20, relatively consistent with previous waves. Consumers’ perceived value for money is fair for green peas (6.3/10), remaining stable from the previous wave. 800g, Wave 10 700g, Wave 26 $4.45, Wave 10 $4.30, Wave 26 6.2/10, Wave 10 6.3/10, Wave 26 Q3. How much leek do you typically purchase when you shop for it? Q3b. To the best of your memory how much did this cost on your most recent typically purchase? Q4. Please indicate how Poor to Good Value you think this product is? (0-10 scale) Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306 : Indicates LOWER score than current wave. : Indicates HIGHER score than current wave.
Individual green peas are the most common purchase format. This wave sees an increase in purchase of pre-packaged formats in small trays. 103 78% 77% 36% 41% 18% 15% 8% 5% 6% 3% Loose Pre-packaged in small trays Pre-packaged in large trays Baby/mini formats Pre-prepared formats Wave 26: Jun-15 Wave 30: Nov-15 Q4b. In what fresh formats do you typically purchase green peas? Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306
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1 Wave 30, November 2015 Vegetables
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Wave 30: Executive Summary 3
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5 Industry Insight continued. To he
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Chilli Grower Action Plan. 7 Wave 3
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Sweet Corn Grower Action Plan. 9 Wa
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Kale Grower Action Plan. 11 Wave 30
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Wave 30: Response to Ad hoc Questio
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8 Reducing Wastage. There has been
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17 Top 20 Vegetables Purchased Last
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Category health and consumer sentim
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Both consumption and purchase frequ
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Individual broccoli heads are the m
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25 Overall awareness of broccoli ty
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27 Dinner is the main meal occasion
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Importance of provenance has slight
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Broccoli Product Launch Trends. 31
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33 Broccoli Product Launches: Last
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North America Global Europe North A
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Innovative Broccoli Launches: L3M (
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Australian Broccoli Launches: L3M (
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Purchase and consumption frequency
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Individual chillies are the main fo
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One third of consumers cannot recal
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47 Chillies are popular in Asian an
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49 Importance of provenance decline
Page 51 and 52: 51 Pumpkin. Chillies Product Launch
Page 53 and 54: 53 Chilli Product Launches: Last 3
Page 55 and 56: Global Europe Asia Pacific Global E
Page 57 and 58: Innovative Chilli Launches: L3M (Se
Page 59 and 60: Australian Chilli Launches: L3M (Se
Page 61 and 62: Purchase and consumption of lettuce
Page 63 and 64: Individual lettuce heads are purcha
Page 65 and 66: 65 A large proportion of consumers
Page 67 and 68: Australian cuisine remains the most
Page 69 and 70: Lettuce provenance is slightly lowe
Page 71 and 72: Lettuce Product Launch Trends. 71
Page 73 and 74: 73 Lettuce Product Launches: Last 3
Page 75 and 76: North America Global Europe North A
Page 77 and 78: Innovative Lettuce Launches: L3M (S
Page 79 and 80: Australian Lettuce Launches: L3M (S
Page 81 and 82: Whilst average purchase occasions h
Page 83 and 84: Individual cobs and small trays of
Page 85 and 86: 85 Sweet Corn 13% 11% 10% Awareness
Page 87 and 88: 87 Australian cuisine continues to
Page 89 and 90: There has been a slight decrease in
Page 91 and 92: Sweet Corn Product Launch Trends. 9
Page 93 and 94: 93 Sweet Corn Product Launches: Las
Page 95 and 96: Global Asia Pacific Global Asia Pac
Page 97 and 98: Innovative Sweet Corn Launches: L3M
Page 99 and 100: Australian Sweet Corn Launches: L3M
Page 101: There has been an increase in purch
Page 105 and 106: 105 Snow Peas and Green Peas are th
Page 107 and 108: 107 Green pea dishes are most popul
Page 109 and 110: 109 Importance of provenance has co
Page 111 and 112: Green Peas Product Launch Trends. 1
Page 113 and 114: 113 Green Peas Product Launches: La
Page 115 and 116: Global Europe Asia Pacific Global E
Page 117 and 118: Innovative Green Peas Launches: L3M
Page 119 and 120: Australian Green Peas Launches: L3M
Page 121 and 122: 121 Average purchase and consumptio
Page 123 and 124: Bunched kale is the most common pur
Page 125 and 126: 125 Awareness of types of kale has
Page 127 and 128: Australian and Chinese cuisine are
Page 129 and 130: 129 This wave sees a decline in the
Page 131 and 132: Kale Product Launch Trends. 131
Page 133 and 134: 133 Kale Product Launches: Last 3 M
Page 135 and 136: North America Global Europe North A
Page 137 and 138: Innovative Kale Launches: L3M (Sept
Page 139 and 140: Australian Kale Launches: L3M (Sept
Page 141 and 142: On average, leeks are purchased two
Page 143 and 144: Individual leeks are the most commo
Page 145 and 146: 145 Awareness of leek varieties is
Page 147 and 148: This wave sees a relatively large i
Page 149 and 150: 149 This wave sees a slight decline
Page 151 and 152: Leek Product Launch Trends. 151
Page 153 and 154:
153 Leek Product Launches: Last 3 M
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Global Europe Asia Pacific Global E
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Innovative Leek Launches: L3M (Sept
Page 159 and 160:
Australian Leek Launches: L3M (Sept
Page 161 and 162:
General Vegetable News (September -
Page 163 and 164:
Commodity News (September - Novembe
Page 165 and 166:
Background to the research. There i
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167 Sample. consumers represented m
Page 169:
Product Launches Last 3 Months (L3M
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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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