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Average Spend and Price Sensitivity.<br />

82<br />

Average weight of<br />

purchase<br />

Recalled last spend<br />

Value for money<br />

The typical consumer<br />

purchases 0.9kg<br />

of sweet corn, which<br />

has returned to the<br />

average weight<br />

recorded in Wave 22.<br />

0.9kg, Wave 22<br />

1.1kg, Wave 26<br />

Recalled last spend on<br />

sweet corn was $4.20,<br />

which has continued to<br />

rise since Wave 22.<br />

$3.70, Wave 22<br />

$4.10, Wave 26<br />

Consumers’ perceived<br />

value for money was<br />

good (6.7/10), which is<br />

consistent with the<br />

previous wave.<br />

6.6/10, Wave 22<br />

6.7/10, Wave 26<br />

Q3. How much do you typically purchase when you shop for it?<br />

Q3b. To the best of your memory how much did this cost on your most recent typically purchase?<br />

Q4. Please indicate how Poor to Good Value you think this product is?<br />

Sample Wave 22 N=311, Wave 26 N=304, Wave 30 N=302<br />

: Indicates LOWER score than current wave.<br />

: Indicates HIGHER score than current wave.

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