Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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73<br />
<strong>Lettuce</strong> Product Launches:<br />
Last 3 Months (September – November 2015)<br />
Summary<br />
• Globally, there were 188 products launched, consistent with the previous wave.<br />
• There was only 1 product containing lettuce as an ingredient launched in Australia over the<br />
last 3 months.<br />
• The majority of products were launched in Europe (49%) and North America (19%).<br />
• Trays (32%) and flexible formats (29%) were the main packaging formats used.<br />
• The top categories for launches were meals (59%), fruit and vegetables (23%) and juice<br />
drinks (13%), which was consistent with previous trends.<br />
• The key claims used over the past three months were ease of use (28%), environmentally<br />
friendly packaging (21%) and no additives and preservatives (20%).<br />
• The most innovative launch found was a microwaveable hamburger in South Korea.<br />
Examples can be found over the next slides. Source: Mintel (2015)
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