Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

25
Overall awareness of broccoli
types is relatively consistent
across waves, with just over
half of consumers unable to
recall a type.
Consumers recall ‘Broccolini’
and generic names, such as
‘broccoli’, with very few
consumers able to name
specific types.
55%
52%
56%
38%
40%
34%
27%
30%
37%
Other varieties recalled are
Calabrese, Arcadia and
Marathon.
5%
3%
3%
3%
3%
3%
1%
1%
2%
Broccolini
Broccoli
Chinese Broccoli
Purple
Other
Do not know any varieties
Wave 30: Nov-15 Wave 26: Jul-15 Wave 22: Mar-15
Q6a. What varieties of are you aware of? (unprompted)
Sample: Wave 22 N=317, Wave 26 N=309, Wave 30 N=302