Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Consumers prefer to serve green peas with carrots and potatoes. Green peas are generally stir fried and steamed, consistent with past waves. 108 Accompanying Vegetables Carrot lettu Potato ce Broccoli carr ot Capsicum 72% 51% 37% 36% Top 10 Cooking Styles Wave 10 Wave 26 Wave 30 Stir frying 41% 59% 59% Steaming 50% 49% 54% Raw 23% 32% 40% Boiling 37% 42% 40% Microwave 28% 23% 26% Soup 13% 20% 16% Slow Cooking 13% 13% 13% Sautéing 9% 14% 12% Frying 6% 9% 9% Mashing 4% 8% 5% Sweet Corn 34% Q9. How do you typically cook green peas? Q10a. And when are you serving green peas which of the following do you also serve together with this? Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306
109 Importance of provenance has continued to increase this wave. Knowing that green peas are grown in Australia is the most important provenance information for consumers. Vegetable Average 6.5 Wave 10: Mar-14 6.7 8.1 Wave 26: Jul-15 7.0 Wave 30: Nov-15 7.2 Q14. When purchasing green peas, how important is Provenance to you? Q15. And when purchasing green peas, how important is that it is grown in Australia? Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306
Page 1 and 2:
1 Wave 30, November 2015 Vegetables
Page 3 and 4:
Wave 30: Executive Summary 3
Page 5 and 6:
5 Industry Insight continued. To he
Page 7 and 8:
Chilli Grower Action Plan. 7 Wave 3
Page 9 and 10:
Sweet Corn Grower Action Plan. 9 Wa
Page 11 and 12:
Kale Grower Action Plan. 11 Wave 30
Page 13 and 14:
Wave 30: Response to Ad hoc Questio
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8 Reducing Wastage. There has been
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17 Top 20 Vegetables Purchased Last
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Category health and consumer sentim
Page 21 and 22:
Both consumption and purchase frequ
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Individual broccoli heads are the m
Page 25 and 26:
25 Overall awareness of broccoli ty
Page 27 and 28:
27 Dinner is the main meal occasion
Page 29 and 30:
Importance of provenance has slight
Page 31 and 32:
Broccoli Product Launch Trends. 31
Page 33 and 34:
33 Broccoli Product Launches: Last
Page 35 and 36:
North America Global Europe North A
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Innovative Broccoli Launches: L3M (
Page 39 and 40:
Australian Broccoli Launches: L3M (
Page 41 and 42:
Purchase and consumption frequency
Page 43 and 44:
Individual chillies are the main fo
Page 45 and 46:
One third of consumers cannot recal
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47 Chillies are popular in Asian an
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49 Importance of provenance decline
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51 Pumpkin. Chillies Product Launch
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53 Chilli Product Launches: Last 3
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Global Europe Asia Pacific Global E
Page 57 and 58: Innovative Chilli Launches: L3M (Se
Page 59 and 60: Australian Chilli Launches: L3M (Se
Page 61 and 62: Purchase and consumption of lettuce
Page 63 and 64: Individual lettuce heads are purcha
Page 65 and 66: 65 A large proportion of consumers
Page 67 and 68: Australian cuisine remains the most
Page 69 and 70: Lettuce provenance is slightly lowe
Page 71 and 72: Lettuce Product Launch Trends. 71
Page 73 and 74: 73 Lettuce Product Launches: Last 3
Page 75 and 76: North America Global Europe North A
Page 77 and 78: Innovative Lettuce Launches: L3M (S
Page 79 and 80: Australian Lettuce Launches: L3M (S
Page 81 and 82: Whilst average purchase occasions h
Page 83 and 84: Individual cobs and small trays of
Page 85 and 86: 85 Sweet Corn 13% 11% 10% Awareness
Page 87 and 88: 87 Australian cuisine continues to
Page 89 and 90: There has been a slight decrease in
Page 91 and 92: Sweet Corn Product Launch Trends. 9
Page 93 and 94: 93 Sweet Corn Product Launches: Las
Page 95 and 96: Global Asia Pacific Global Asia Pac
Page 97 and 98: Innovative Sweet Corn Launches: L3M
Page 99 and 100: Australian Sweet Corn Launches: L3M
Page 101 and 102: There has been an increase in purch
Page 103 and 104: Individual green peas are the most
Page 105 and 106: 105 Snow Peas and Green Peas are th
Page 107: 107 Green pea dishes are most popul
Page 111 and 112: Green Peas Product Launch Trends. 1
Page 113 and 114: 113 Green Peas Product Launches: La
Page 115 and 116: Global Europe Asia Pacific Global E
Page 117 and 118: Innovative Green Peas Launches: L3M
Page 119 and 120: Australian Green Peas Launches: L3M
Page 121 and 122: 121 Average purchase and consumptio
Page 123 and 124: Bunched kale is the most common pur
Page 125 and 126: 125 Awareness of types of kale has
Page 127 and 128: Australian and Chinese cuisine are
Page 129 and 130: 129 This wave sees a decline in the
Page 131 and 132: Kale Product Launch Trends. 131
Page 133 and 134: 133 Kale Product Launches: Last 3 M
Page 135 and 136: North America Global Europe North A
Page 137 and 138: Innovative Kale Launches: L3M (Sept
Page 139 and 140: Australian Kale Launches: L3M (Sept
Page 141 and 142: On average, leeks are purchased two
Page 143 and 144: Individual leeks are the most commo
Page 145 and 146: 145 Awareness of leek varieties is
Page 147 and 148: This wave sees a relatively large i
Page 149 and 150: 149 This wave sees a slight decline
Page 151 and 152: Leek Product Launch Trends. 151
Page 153 and 154: 153 Leek Product Launches: Last 3 M
Page 155 and 156: Global Europe Asia Pacific Global E
Page 157 and 158: Innovative Leek Launches: L3M (Sept
Page 159 and 160:
Australian Leek Launches: L3M (Sept
Page 161 and 162:
General Vegetable News (September -
Page 163 and 164:
Commodity News (September - Novembe
Page 165 and 166:
Background to the research. There i
Page 167 and 168:
167 Sample. consumers represented m
Page 169:
Product Launches Last 3 Months (L3M
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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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