Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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Whilst average purchase occasions<br />
have increased this wave, average<br />
consumption has declined.<br />
Purchase remains primarily through<br />
Coles and Woolworths. This month<br />
sees a slight downwards trends in<br />
specialist vegetable retailers as a<br />
popular purchase channel.<br />
Average<br />
Purchase<br />
4.0 times<br />
per month<br />
3.3 times, Wave 22<br />
3.8 times, Wave 26<br />
Average<br />
Consumption<br />
6.1 times<br />
per month<br />
6.2 times, Wave 22<br />
6.8 times, Wave 26<br />
81<br />
63%<br />
60% 61% 61%<br />
57%<br />
55%<br />
Purchase Channels<br />
36% 35%<br />
32%<br />
24%<br />
21% 21%<br />
22% 21%<br />
18% 18% 17% 18%<br />
0%<br />
5%<br />
5% 4% 3% 4%<br />
0%<br />
2% 3%<br />
1% 2% 2%<br />
0% 1% 1% 2% 2%<br />
Woolworths Coles Specialist Fruit<br />
and Vegetable<br />
Retailer<br />
Markets<br />
Independent<br />
Supermarkets<br />
Aldi Online Direct from the<br />
grower<br />
Costco<br />
Gourmet<br />
Independent<br />
Retailers<br />
Convenience<br />
Stores<br />
Other<br />
Wave 22: Mar-15 Wave 26: Jul-15 Wave 30: Nov-15<br />
Q1. On average, how often do you purchase ?<br />
Q2. On average, how often do you consume ?<br />
Q5. From which of the following channels do you typically purchase ?<br />
Sample Wave 22 N=311, Wave 26 N=304, Wave 30 N=302<br />
: Indicates LOWER score than current wave.<br />
: Indicates HIGHER score than current wave.
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