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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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On trend with previous waves, consumers prefer to boil, steam and<br />

microwave sweet corn. There is an increasing trend of grilling sweet<br />

corn. Carrots, potatoes and broccoli are regularly served as<br />

accompanying vegetables.<br />

88<br />

Accompanying <strong>Vegetables</strong><br />

Carrot<br />

lettu<br />

Potatoes<br />

ce<br />

<strong>Broccoli</strong><br />

carr<br />

Beans<br />

ot<br />

62%<br />

60%<br />

44%<br />

37%<br />

Top 10 Cooking Styles<br />

Wave 22 Wave 26 Wave 30<br />

Boiling 57% 54% 58%<br />

Steaming 40% 46% 46%<br />

Microwave 26% 31% 25%<br />

Stir frying 13% 24% 25%<br />

Soup 14% 20% 18%<br />

Grilling 10% 14% 17%<br />

Roasting 13% 14% 12%<br />

Raw 7% 6% 9%<br />

Baking 7% 8% 8%<br />

Frying 0% 5% 6%<br />

<strong>Green</strong><br />

<strong>Peas</strong><br />

32%<br />

Q9. How do you typically cook ?<br />

Q10a. And when are you serving which of the following do you also serve together with this?<br />

Sample Wave 22 N=311, Wave 26 N=304, Wave 30 N=302

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