Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Kale Global Launches September – November 2015 Country There were 156 kale products launched globally over the last three months. The majority of launches were in USA and Canada. Categories for launches were juice drinks and snacks. Key packaging for kale products were in flexible packaging and bottles. Region USA 38% 7% 2% Canada 12% 19% Japan 11% 50% UK 4% 22% Germany 4% 156 Global NPDs North America Asia Pacific Middle East & Africa Europe Latin America Top Pack Formats Top Claims 11% 6% 26% Categories Low/No/Reduced Allergen Gluten Free 50% 49% 11% 14% Flexible Flexible stand-up pouch Tray 21% Bottle Carton Jar Juice Drinks 26% Fruits & Vegetables 12% Snacks 25% Meals 11% No Additives/ Preservatives Vegan GMO-Free 36% 33% 33%
133 Kale Product Launches: Last 3 Months (September – November 2015) Summary • There were 156 launches in the past 3 months globally that contained kale as an ingredient. • There were 2 products launched in Australia over the past three months. • North America (50%) and Europe (22%) were the key regions for launches. • Flexible packaging (26%) and bottles (21%) were the most common formats used for products. • The main categories for launches were juice drinks (26%), snacks (25%) and fruits & vegetables (12%). • Claims used on products highlighted health; low/no/reduced allergen (50%), gluten free (49%) and no additives/preservatives (36%). • The most innovative product launched was a Green Detox icy-poles containing Kale from the USA. More examples can be found in the following pages. Source: Mintel (2015)
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1 Wave 30, November 2015 Vegetables
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Wave 30: Executive Summary 3
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5 Industry Insight continued. To he
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Chilli Grower Action Plan. 7 Wave 3
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Sweet Corn Grower Action Plan. 9 Wa
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Kale Grower Action Plan. 11 Wave 30
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Wave 30: Response to Ad hoc Questio
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8 Reducing Wastage. There has been
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17 Top 20 Vegetables Purchased Last
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Category health and consumer sentim
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Both consumption and purchase frequ
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Individual broccoli heads are the m
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25 Overall awareness of broccoli ty
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27 Dinner is the main meal occasion
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Importance of provenance has slight
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Broccoli Product Launch Trends. 31
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33 Broccoli Product Launches: Last
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North America Global Europe North A
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Innovative Broccoli Launches: L3M (
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Australian Broccoli Launches: L3M (
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Purchase and consumption frequency
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Individual chillies are the main fo
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One third of consumers cannot recal
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47 Chillies are popular in Asian an
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49 Importance of provenance decline
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51 Pumpkin. Chillies Product Launch
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53 Chilli Product Launches: Last 3
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Global Europe Asia Pacific Global E
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Innovative Chilli Launches: L3M (Se
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Australian Chilli Launches: L3M (Se
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Purchase and consumption of lettuce
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Individual lettuce heads are purcha
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65 A large proportion of consumers
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Australian cuisine remains the most
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Lettuce provenance is slightly lowe
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Lettuce Product Launch Trends. 71
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73 Lettuce Product Launches: Last 3
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North America Global Europe North A
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Innovative Lettuce Launches: L3M (S
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Australian Lettuce Launches: L3M (S
Page 81 and 82: Whilst average purchase occasions h
Page 83 and 84: Individual cobs and small trays of
Page 85 and 86: 85 Sweet Corn 13% 11% 10% Awareness
Page 87 and 88: 87 Australian cuisine continues to
Page 89 and 90: There has been a slight decrease in
Page 91 and 92: Sweet Corn Product Launch Trends. 9
Page 93 and 94: 93 Sweet Corn Product Launches: Las
Page 95 and 96: Global Asia Pacific Global Asia Pac
Page 97 and 98: Innovative Sweet Corn Launches: L3M
Page 99 and 100: Australian Sweet Corn Launches: L3M
Page 101 and 102: There has been an increase in purch
Page 103 and 104: Individual green peas are the most
Page 105 and 106: 105 Snow Peas and Green Peas are th
Page 107 and 108: 107 Green pea dishes are most popul
Page 109 and 110: 109 Importance of provenance has co
Page 111 and 112: Green Peas Product Launch Trends. 1
Page 113 and 114: 113 Green Peas Product Launches: La
Page 115 and 116: Global Europe Asia Pacific Global E
Page 117 and 118: Innovative Green Peas Launches: L3M
Page 119 and 120: Australian Green Peas Launches: L3M
Page 121 and 122: 121 Average purchase and consumptio
Page 123 and 124: Bunched kale is the most common pur
Page 125 and 126: 125 Awareness of types of kale has
Page 127 and 128: Australian and Chinese cuisine are
Page 129 and 130: 129 This wave sees a decline in the
Page 131: Kale Product Launch Trends. 131
Page 135 and 136: North America Global Europe North A
Page 137 and 138: Innovative Kale Launches: L3M (Sept
Page 139 and 140: Australian Kale Launches: L3M (Sept
Page 141 and 142: On average, leeks are purchased two
Page 143 and 144: Individual leeks are the most commo
Page 145 and 146: 145 Awareness of leek varieties is
Page 147 and 148: This wave sees a relatively large i
Page 149 and 150: 149 This wave sees a slight decline
Page 151 and 152: Leek Product Launch Trends. 151
Page 153 and 154: 153 Leek Product Launches: Last 3 M
Page 155 and 156: Global Europe Asia Pacific Global E
Page 157 and 158: Innovative Leek Launches: L3M (Sept
Page 159 and 160: Australian Leek Launches: L3M (Sept
Page 161 and 162: General Vegetable News (September -
Page 163 and 164: Commodity News (September - Novembe
Page 165 and 166: Background to the research. There i
Page 167 and 168: 167 Sample. consumers represented m
Page 169: Product Launches Last 3 Months (L3M
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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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