07.03.2016 Views

Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Wave30-FullReport

Wave30-FullReport

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Trends Research:<br />

Our Approach<br />

168<br />

9 Colmar Brunton has used a combination of both desk research and in the field market<br />

research to explore the trends for each vegetable commodity being <strong>tracked</strong> this month.<br />

9 Our main source of secondary data for this report was collected from Mintel Global New<br />

Products Database (GNPD).<br />

9 This data source is used to analyse products launched around the globe in the last three<br />

months (L3M) that contained each vegetable being <strong>tracked</strong> as a core ingredient.<br />

9 Trends are determined at a global and regional level.<br />

9 Claims and pack types used for the launched products are explored and the relevant product<br />

categories are determined. Specific examples of products being launched around the globe<br />

that are particularly innovative are displayed for reference.<br />

9 Trend reports are provided monthly and will reflect the 7 commodities <strong>tracked</strong> in the preceding<br />

period.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!