Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Average Spend and Price Sensitivity.
142
Average weight of
purchase
The average consumer
typically purchases
800g of leeks,
consistent with the
previous wave.
Recalled last spend
Recalled last spend on
leeks was $3.50,
remaining relatively
consistent with the
past wave.
Value for money
Consumers’ perceived
value for money is fair
for leeks (6.0/10).
800g, Wave 26 $3.30, Wave 26 6.2/10, Wave 26
Q3. How much leek do you typically purchase when you shop for it?
Q3b. To the best of your memory how much did this cost on your most recent typically purchase?
Q4. Please indicate how Poor to Good Value you think this product is? (0-10 scale)
Sample Wave 26 N=206, Wave 30 N=204
: Indicates LOWER score than current wave.
: Indicates HIGHER score than current wave.