Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Importance of provenance has slightly declined this wave. However,
knowing that broccoli is grown in Australia still remains highly
important information for consumers.
29
Vegetable Average
6.5
Wave 22: Mar-15
6.9
7.9
Wave 26: Jul-15
6.9
Wave 30: Nov-15
6.7
Q14. When purchasing , how important is Provenance to you?
Q15. And when purchasing Chillies, how important is that it is grown in Australia?
Sample: Wave 22 N=317, Wave 26 N=309, Wave 30 N=302