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Wave30-FullReport
Wave30-FullReport
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<strong>Lettuce</strong> Global Launches<br />
September – November 2015<br />
Country<br />
There were 188 products launched globally over the last three months that<br />
contained lettuce as an ingredient. The main regions for launches were<br />
Europe and North America. Product launches were primarily meals and fruit<br />
& vegetables.<br />
Region<br />
USA<br />
14%<br />
13% 2%<br />
Netherlands<br />
11%<br />
Brazil<br />
9%<br />
16%<br />
49%<br />
France<br />
7%<br />
19%<br />
South Korea<br />
7%<br />
188 Global NPDs<br />
Europe<br />
Asia Pacific<br />
Middle East & Africa<br />
North America<br />
Latin America<br />
Top Pack Formats<br />
Top Claims<br />
7% 7%<br />
8%<br />
32%<br />
12%<br />
29%<br />
Tray Flexible Tub<br />
Clam-pack Bottle Carton<br />
Categories<br />
Meals<br />
59%<br />
Juice<br />
Drinks<br />
13%<br />
Fruit &<br />
<strong>Vegetables</strong><br />
23%<br />
Snacks<br />
2%<br />
Ease of Use<br />
Ethical -<br />
Environmentally<br />
Friendly Package<br />
No Additives/<br />
Preservatives<br />
Low/No/ Reduced<br />
Allergen<br />
Gluten-Free<br />
28%<br />
21%<br />
20%<br />
11%<br />
11%
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