Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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93<br />
Sweet <strong>Corn</strong> Product Launches:<br />
Last 3 Months (September – November 2015)<br />
Summary<br />
• There were 95 product launches in the past 3 months globally that contained<br />
sweet corn as an ingredient, slightly higher than the previous wave.<br />
• There were 3 products launched in Australia over the past three months.<br />
• Asia Pacific (56%) and Europe (28%) were the key regions for launches.<br />
• Flexible packaging (28%) remained the most common format used for<br />
products.<br />
• The main categories for launches were meals (36%), fruits & vegetables (24%)<br />
and snacks (15%).<br />
• Claims used on products included no additives/preservatives (47%) and ease<br />
of use (24%).<br />
• The most innovative product launched were Spicy <strong>Corn</strong> Nuggets in India.<br />
Other examples can be found in the following pages.<br />
Source: Mintel (2015)
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