Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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Both consumption and purchase<br />
frequency of broccoli have<br />
remained relatively stable this<br />
wave.<br />
Purchase is typically from<br />
mainstream retailers, with Aldi<br />
becoming an increasingly popular<br />
purchase channel.<br />
Average<br />
Purchase<br />
4.1 times<br />
per month<br />
4.2 times, Wave 22<br />
4.5 times, Wave 26<br />
Average<br />
Consumption<br />
10.5 times<br />
per month<br />
10.1 times, Wave 22<br />
10.5 times, Wave 26<br />
21<br />
59%<br />
61%<br />
58% 58%<br />
55%<br />
57%<br />
Purchase Channels<br />
35% 35%<br />
32%<br />
21% 20% 20%<br />
17%<br />
19%<br />
16% 15%<br />
17%<br />
19%<br />
4% 4% 4%<br />
0% 1%<br />
3% 2% 2% 2% 3% 3%<br />
0% 0% 1% 0% 0% 1% 2%<br />
Coles Woolworths Specialist<br />
Fruit and<br />
Vegetable<br />
Retailer<br />
Markets<br />
Independent<br />
Supermarkets<br />
Aldi Online Direct from<br />
the grower<br />
Gourmet<br />
Independent<br />
Retailers<br />
Costco<br />
Convenience<br />
Stores<br />
Other<br />
Wave 22: Mar-15 Wave 26: Jul-15 Wave 30: Nov-15<br />
Q1. On average, how often do you purchase ?<br />
Q2. On average, how often do you consume ?<br />
Q5. From which of the following channels do you typically purchase ?<br />
Sample: Wave 22 N=317, Wave 26 N=309, Wave 30 N=302<br />
: Indicates LOWER score than current wave.<br />
: Indicates HIGHER score than current wave.
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