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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Wave30-FullReport

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110<br />

Consumers expect green peas to remain<br />

fresh for over a week once purchased,<br />

continuing the decline since March 2014. This<br />

expectation is being met most of the time.<br />

Expected<br />

to stay<br />

fresh for<br />

8.2 days<br />

10.0 days, Wave 10<br />

9.2 days, Wave 26<br />

Expectations Met<br />

Wave 10: Mar-14<br />

6%<br />

11%<br />

60%<br />

21%<br />

Wave 26: Jul-15<br />

2%<br />

7%<br />

8%<br />

61%<br />

21%<br />

Wave 30: Nov-15<br />

7%<br />

10%<br />

62%<br />

20%<br />

Never met Rarely met Met some of the time Met half of the time Met most of the time Always met<br />

Q12. How long do you expect green peas to stay fresh for, once you have purchased it?<br />

Q13. How often is this length of freshness met when you buy green peas?<br />

Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306<br />

: Indicates LOWER score than current wave.<br />

: Indicates HIGHER score than current wave.

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