Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

129
This wave sees a decline in the importance of kale
provenance. However, knowing that kale is grown in
Australia is still important information for consumers.
Vegetable Average
6.5
Wave 26: Jul-15
7.2
8.2
Wave 30: Nov-15
6.6
Knowing Australian provenance
8.2
Q14. When purchasing kale, how important is Provenance to you?
Q15. And when purchasing Kale, how important is that it is grown in Australia?
Sample Wave 26 N=200, Wave 30, N=205