Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

There has been a slight decrease in importance of
provenance this wave. However, consumers still
perceive that knowing that their sweet corn is grown in
Australia is highly important information.
89
Vegetable Average
6.5
Wave 22: Mar -15
6.9
8.1
Wave 26: Jul-15
7.2
Wave 30: Nov-15
6.9
Q14. When purchasing , how important is Provenance to you?
Q15. And when purchasing Sweet Corn, how important is that it is grown in Australia?
Sample Wave 22 N=311, Wave 26 N=304, Wave 30 N=302