Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Innovative Leek Launches:
L3M (September – November 2015)
157
Asda Ready To Cook
Chicken with Bacon & Leek
(UK)
Kiddyum Fish and Veg Pie
(UK)
Tillman's Toasty Vegetarian
Snack for Toasting
(Germany)
Eridanous Leek and
Cheese Swirls
(Netherlands)
Asda Ready To Cook Chicken with Bacon &
Leek has been relaunched with an improved
recipe and a new brand name, formerly
known as Asda Chosen by You.This ready
to cook and freezable product consists of
two chicken breast fillets with leeks, cooked
bacon, Red Leicester and mature cheddar
in a mature cheddar cheese sauce. It can
be oven cooked in 30 minutes and contains
no artificial colours, flavours or
hydrogenated fat. It also retails in a
recyclable 420g pack that serves two
people.
Kiddyum Fish and Veg Pie is made with all
natural ingredients including sustainable
fish. It is suitable for children aged one to
four years old and is free from sugar,
preservatives, GM ingredients, artificial
colours and flavours. It is low in salt and can
be ready in five minutes in a microwave.
This product retails in a recyclable 200g
pack that features a QR code and the FSC,
Facebook and Twitter logos.
Tillman's Toasty Der Snack zum Toasten
Vegetarisch (Vegetarian Snack for
Toasting) is new to the range. This 100%
meat-free product comprises chopped
roasted vegetables in a toast-like shape,
with an extra crispy breadcrumb coating. It
is suitable for vegetarians, can be toasted,
oven-baked or pan-heated, and retails in a
140g pack containing two units.
Eridanous Krokante Gebak met een Prei-
Kaas Vulling (Leek and Cheese Swirls) are
described as pastry whirls with a leek,
Mizithra cheese and feta cheese filling. The
ready to bake product retails in a 680g
pack, bearing a QR code.
Claims:
Ease of Use, No Additives/Preservatives,
Low/No/Reduced Transfat, Ethical -
Environmentally Friendly Package
Claims:
No Additives/Preservatives, All Natural
Product, GMO-Free, Social Media, Ethical -
Environmentally Friendly Package, Ethical -
Environmentally Friendly Product,
Low/No/Reduced Sugar, Microwaveable,
Low/No/Reduced Sodium, Babies & Toddlers
(0-4), Time/Speed
Claims:
Vegetarian
Claims:
Ease of Use
Source: Mintel (2015)