Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Trends Research: Our Approach 168 9 Colmar Brunton has used a combination of both desk research and in the field market research to explore the trends for each vegetable commodity being tracked this month. 9 Our main source of secondary data for this report was collected from Mintel Global New Products Database (GNPD). 9 This data source is used to analyse products launched around the globe in the last three months (L3M) that contained each vegetable being tracked as a core ingredient. 9 Trends are determined at a global and regional level. 9 Claims and pack types used for the launched products are explored and the relevant product categories are determined. Specific examples of products being launched around the globe that are particularly innovative are displayed for reference. 9 Trend reports are provided monthly and will reflect the 7 commodities tracked in the preceding period.
Product Launches Last 3 Months (L3M) How to Read Summaries Country See below for the format that will be used to summarise the trend data collected for each commodity. Region USA UK South Korea 8% 12% 12% Top countries where Germany 10% products were launched. Commodity 15% 5% 4% 48% 28% What regions new products were launched in. Canada 4% Number 339 Launches of Launches Globally L3M Asia Pacific North America Latin America Europe Middle East & Africa Top Pack Formats Top Claims 18% 6% 50% Top 7% pack formats used 7% for products. 12% Flexible Tub Carton Flexible stand-up pouch Bottle Other Top Categories Snacks 28% Breakfast Cereals 8% Bakery 11% Top categories that products were launched in. Dairy 6% No Additives/Preservatives 35% Low/No/Reduced Allergen 20% Top claims made by Organic products that 19% were launched. Vegetarian 18% Gluten-Free 18%
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1 Wave 30, November 2015 Vegetables
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Wave 30: Executive Summary 3
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5 Industry Insight continued. To he
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Chilli Grower Action Plan. 7 Wave 3
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Sweet Corn Grower Action Plan. 9 Wa
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Kale Grower Action Plan. 11 Wave 30
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Wave 30: Response to Ad hoc Questio
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8 Reducing Wastage. There has been
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17 Top 20 Vegetables Purchased Last
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Category health and consumer sentim
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Both consumption and purchase frequ
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Individual broccoli heads are the m
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25 Overall awareness of broccoli ty
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27 Dinner is the main meal occasion
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Importance of provenance has slight
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Broccoli Product Launch Trends. 31
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33 Broccoli Product Launches: Last
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North America Global Europe North A
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Innovative Broccoli Launches: L3M (
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Australian Broccoli Launches: L3M (
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Purchase and consumption frequency
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Individual chillies are the main fo
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One third of consumers cannot recal
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47 Chillies are popular in Asian an
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49 Importance of provenance decline
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51 Pumpkin. Chillies Product Launch
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53 Chilli Product Launches: Last 3
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Global Europe Asia Pacific Global E
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Innovative Chilli Launches: L3M (Se
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Australian Chilli Launches: L3M (Se
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Purchase and consumption of lettuce
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Individual lettuce heads are purcha
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65 A large proportion of consumers
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Australian cuisine remains the most
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Lettuce provenance is slightly lowe
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Lettuce Product Launch Trends. 71
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73 Lettuce Product Launches: Last 3
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North America Global Europe North A
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Innovative Lettuce Launches: L3M (S
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Australian Lettuce Launches: L3M (S
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Whilst average purchase occasions h
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Individual cobs and small trays of
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85 Sweet Corn 13% 11% 10% Awareness
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87 Australian cuisine continues to
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There has been a slight decrease in
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Sweet Corn Product Launch Trends. 9
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93 Sweet Corn Product Launches: Las
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Global Asia Pacific Global Asia Pac
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Innovative Sweet Corn Launches: L3M
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Australian Sweet Corn Launches: L3M
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There has been an increase in purch
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Individual green peas are the most
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105 Snow Peas and Green Peas are th
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107 Green pea dishes are most popul
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109 Importance of provenance has co
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Green Peas Product Launch Trends. 1
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113 Green Peas Product Launches: La
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Global Europe Asia Pacific Global E
Page 117 and 118: Innovative Green Peas Launches: L3M
Page 119 and 120: Australian Green Peas Launches: L3M
Page 121 and 122: 121 Average purchase and consumptio
Page 123 and 124: Bunched kale is the most common pur
Page 125 and 126: 125 Awareness of types of kale has
Page 127 and 128: Australian and Chinese cuisine are
Page 129 and 130: 129 This wave sees a decline in the
Page 131 and 132: Kale Product Launch Trends. 131
Page 133 and 134: 133 Kale Product Launches: Last 3 M
Page 135 and 136: North America Global Europe North A
Page 137 and 138: Innovative Kale Launches: L3M (Sept
Page 139 and 140: Australian Kale Launches: L3M (Sept
Page 141 and 142: On average, leeks are purchased two
Page 143 and 144: Individual leeks are the most commo
Page 145 and 146: 145 Awareness of leek varieties is
Page 147 and 148: This wave sees a relatively large i
Page 149 and 150: 149 This wave sees a slight decline
Page 151 and 152: Leek Product Launch Trends. 151
Page 153 and 154: 153 Leek Product Launches: Last 3 M
Page 155 and 156: Global Europe Asia Pacific Global E
Page 157 and 158: Innovative Leek Launches: L3M (Sept
Page 159 and 160: Australian Leek Launches: L3M (Sept
Page 161 and 162: General Vegetable News (September -
Page 163 and 164: Commodity News (September - Novembe
Page 165 and 166: Background to the research. There i
Page 167: 167 Sample. consumers represented m
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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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