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Australian and Chinese cuisine<br />

are popular for kale dishes,<br />

consistent with the previous<br />

wave.<br />

Meal occasions tend to occur<br />

during dinner and family meals.<br />

Top 5 Consumption Occasions<br />

Wave 26 Wave 30<br />

Dinner 57% 57%<br />

Family Meals 46% 37%<br />

Quick Meals 31% 31%<br />

Weekday Meals 36% 29%<br />

Lunch 26% 22%<br />

18%<br />

used kale when<br />

cooking a new<br />

recipe<br />

15%, Wave 26<br />

127<br />

Typical Cuisine Cooked<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

20%<br />

40%<br />

9%<br />

11%<br />

9% 13%<br />

Traditional Modern British Italian Indian Thai Chinese Middle<br />

Eastern<br />

Wave 26: Jul-15<br />

Wave 30: Nov-15<br />

23%<br />

8%<br />

13% 20%<br />

Snacks<br />

Add kale into<br />

various dishes<br />

they cook<br />

Other<br />

Australian European Asian Other Cuisines<br />

Q10. What cuisines do you cook/consume that use kale?<br />

Q11. Which of the following occasions do you typically consume/use kale?<br />

Sample Wave 26 N=200, Wave 30, N=205<br />

: Indicates LOWER score than current wave.<br />

: Indicates HIGHER score than current wave.

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