Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

130
Consumers expect kale to remain fresh for
approximately a week once purchased, which
is being met most of the time.
Expected
to stay
fresh for
6.8 days
6.1 days, Wave 26
Expectations Met
Wave 30: Nov-15
4%
9%
13%
53%
20%
Wave 26: Jul-15
2%
8%
10%
62%
18%
Never met Rarely met Met some of the time Met half of the time Met most of the time Always met
Q12. How long do you expect kale to stay fresh for, once you have purchased it?
Q13. How often is this length of freshness met when you buy kale?
Sample Wave 26 N=200, Wave 30, N=205
: Indicates LOWER score than current wave.
: Indicates HIGHER score than current wave.