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53<br />

Chilli Product Launches:<br />

Last 3 Months (September – November 2015)<br />

Summary<br />

• A total of 2800 products that contained chilli as an ingredient have been<br />

launched globally in the last 3 months.<br />

• There were 77 chilli products launched in Australia – slightly more than in the<br />

previous wave.<br />

• The two main regions for launches are Asia Pacific (48%) and Europe (36%).<br />

• Flexible packaging (31%) and jars (13%) remained the main formats used for<br />

chilli launches.<br />

• Top categories for launches are sauces and seasoning (31%) and snacks<br />

(25%).<br />

• The key claims used are no additives/preservatives (22%) and vegetarian<br />

(18%).<br />

Source: Mintel (2015)<br />

• The most innovative products are Spicy Tortilla Wraps in Poland, and Hot<br />

Lollipops from Mexico (see upcoming slides for more details).

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