Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Background to the
research.
There is an increasing need in Australia’s Horticulture Industry
to monitor and gauge consumer perception of and behaviour
in relation to fresh vegetables.
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Colmar Brunton has been commissioned to conduct a monthly
on-line tracking project following specified vegetables across a
three year period; monthly trend analysis; and additional adhoc
projects to assist in this understanding of consumers.
The following report is designed to supplement an online
Interactive Research Tool (IRT) and details the findings of the
monthly on-line tracking program and trends analysis
components.
This wave’s report (Wave 30, November 2015) focuses on:
1 Broccoli
1 Chillies
1 Lettuce
1 Sweet Corn
1 Green Peas
1 Kale
1 Leek
This current report will highlight any observations in
regards to these specific commodities.
This project has been funded by Horticulture Innovation Australia
Ltd using the vegetable levy and matched funds from the Australian
Government.