Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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Purchase and consumption frequency<br />
have continued to decline across<br />
waves.<br />
Coles and Woolworths remain the<br />
primary purchase channels for chillies,<br />
with specialist retailers seeing a<br />
continuous decline over the last three<br />
waves.<br />
Average<br />
Purchase<br />
3.7 times<br />
per month<br />
4.0 times, Wave 22<br />
3.8 times, Wave 26<br />
Average<br />
Consumption<br />
10.4 times<br />
per month<br />
12.4 times, Wave 22<br />
12.0 times, Wave 26<br />
41<br />
65%<br />
54% 55% 55% 54%<br />
51%<br />
Purchase Channels<br />
42%<br />
40%<br />
34%<br />
32%<br />
29%<br />
23%<br />
26%<br />
20%<br />
17%<br />
12%<br />
8%<br />
8%<br />
6%<br />
4% 5%<br />
3% 4% 4%<br />
6%<br />
2% 2% 1% 1% 0% 1% 2%<br />
0%<br />
2%<br />
4%<br />
Coles Woolworths Specialist<br />
Fruit and<br />
Vegetable<br />
Retailer<br />
Markets<br />
Independent<br />
Supermarkets<br />
Aldi<br />
Direct from<br />
the grower<br />
Gourmet<br />
Independent<br />
Retailers<br />
Online Costco Convenience<br />
Stores<br />
Other<br />
Wave 22: Mar-15 Wave 26: Jul-15 Wave 30: Nov-15<br />
Q1. On average, how often do you purchase ?<br />
Q2. On average, how often do you consume ?<br />
Q5. From which of the following channels do you typically purchase ?<br />
Sample Wave 22 N=253, Wave 26 N=201, Wave 30 N=204
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