Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

The key triggers to purchasing sweet corn are taste and ease of
preparation. Key barriers for consumers include already consuming
enough and wanting a variety of vegetables in their diet.
86
They taste great
Easy to prepare/cook with
The whole family likes them
As they are healthy
To add variety to my vegetable
selection
To add colour to a meal
Cooks quickly
To complement other food
I like the texture
It's versatile
Triggers
71%
76%
75%
54%
57%
61%
32%
58%
51%
36%
46%
47%
42%
46%
46%
30%
Added in
38%
Wave 26
37%
35%
40%
35%
33%
37%
30%
14%
24%
23%
Wave 22: Mar-15 Wave 26: Jul-15 Wave 30: Nov-15
16%
16%
16%
22%
24%
17%
24%
25%
37%
32%
26%
3%
5%
5%
1%
3%
5%
10%
8%
8%
8%
8%
7%
9%
8%
4%
7%
8%
Barriers
Lack of variety available
General health concerns
I don't know how to fit any more vegetables
into my daily diet
Short shelf life
Inconsistent or poor quality
Weight diet management
Expensive
I don't want to waste any
I want a variety of vegetables in my diet
I consume enough to balance my diet
Wave 22: Mar-15 Wave 26: Jul-15 Wave 30: Nov-15
Q7. Which of the following reasons best describes why you purchase ?
Q8. Which reason best describes why you don’t buy more often?
Sample Wave 22 N=311, Wave 26 N=304, Wave 30 N=302