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North<br />

America<br />

Global<br />

Europe<br />

North<br />

America<br />

Global<br />

Europe<br />

75<br />

Top claims used included ease of use and ethical & environmentally<br />

friendly packaging. This was consistent with Europe, the region with the<br />

most launches in the last three months. Trays and flexible packs were the<br />

most commonly used formats.<br />

Pack Formats Used<br />

Tray 31%<br />

Top Claims Used<br />

Ease of Use 25%<br />

Flexible 29%<br />

No Additives/Preservatives 20%<br />

Tub 12%<br />

Ethical - Environmentally<br />

Friendly Package<br />

17%<br />

Tray 49%<br />

Ease of Use 37%<br />

Flexible 30%<br />

Ethical - Environmentally<br />

Friendly Package<br />

26%<br />

Tub 11%<br />

No Additives/Preservatives 15%<br />

Flexible 23%<br />

Ethical - Environmentally<br />

Friendly Package<br />

20%<br />

Tray 23%<br />

No Additives/Preservatives 17%<br />

Bottle 20%<br />

Kosher 17%<br />

Only regions with n >30 are displayed

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