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One third of consumers cannot<br />

recall a type of chilli.<br />

Jalapeno and Birds eye remain the<br />

most recalled types. There has<br />

been a consistent increase in<br />

Habanero awareness over last<br />

three waves.<br />

Red<br />

26%<br />

<strong>Green</strong><br />

22%<br />

Chilli colour recall<br />

Yellow<br />

1%<br />

Jalapeno<br />

Birds eye<br />

Habanero<br />

Long<br />

Banana<br />

Cayenne<br />

Scotch bonnet<br />

Thai<br />

Mexican<br />

Serrano<br />

Do not know any varieties<br />

6%<br />

6%<br />

4%<br />

5%<br />

3%<br />

2%<br />

5%<br />

7%<br />

4%<br />

4%<br />

4%<br />

2%<br />

2%<br />

7%<br />

6%<br />

1%<br />

1%<br />

1%<br />

0%<br />

2%<br />

2%<br />

20%<br />

18%<br />

14%<br />

28%<br />

27%<br />

27%<br />

45<br />

37%<br />

36%<br />

35%<br />

34%<br />

32%<br />

31%<br />

Wave 30: Nov-15 Wave 26: Jul-15 Wave 22: Mar 15<br />

Q6a. What types/varieties of are you aware of? (unprompted)<br />

Sample Wave 22 N=253, Wave 26 N=201, Wave 30 N=204

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