Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Average Spend and Price Sensitivity.
102
Average weight of
purchase
Recalled last spend
Value for money
The average consumer
typically purchases
700g of green peas,
consistent with the
previous wave.
Recalled last spend on
green peas is $4.20,
relatively consistent
with previous waves.
Consumers’ perceived
value for money is fair
for green peas
(6.3/10), remaining
stable from the
previous wave.
800g, Wave 10
700g, Wave 26
$4.45, Wave 10
$4.30, Wave 26
6.2/10, Wave 10
6.3/10, Wave 26
Q3. How much leek do you typically purchase when you shop for it?
Q3b. To the best of your memory how much did this cost on your most recent typically purchase?
Q4. Please indicate how Poor to Good Value you think this product is? (0-10 scale)
Sample Wave 10 N=311, Wave 26 N=309, Wave 30 N=306
: Indicates LOWER score than current wave.
: Indicates HIGHER score than current wave.