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Australian <strong>Green</strong> <strong>Peas</strong> Launches:<br />

L3M (September – November 2015)<br />

119<br />

Freelicious Organic Amaranth +<br />

Protein Crispbread<br />

Freelicious Organic Amaranth + Protein Crispbread is new<br />

to the range. This organic certified product is free from<br />

gluten, wheat, dairy and peanut, is a source of protein and<br />

fibre, low in fat and sugar and contains no added colours,<br />

flavours or preservatives. It is said to provide the<br />

wholesome goodness of three grains and to be deliciously<br />

toasted and crispy.<br />

Raw C Pure Protein & Cacao<br />

Coconut Water<br />

Raw C Pure Protein & Cacao Coconut Water is 100%<br />

natural without added colour, preservatives, dairy, or<br />

GMO. The product contains 20g protein, and is made from<br />

single origin and 100% natural tree-style rawsomeness of<br />

coconuts, with pea protein and crushed cacao for nature's<br />

ultimate chocolate protein fix. The company proudly<br />

supports the OZHarvest. The drink is high in potassium,<br />

has five electrolytes, and retails in a 330ml pack featuring<br />

the Facebook, Twitter, and Instagram logos.<br />

Nature First Premium Vegie Salt<br />

Nature First Premium Vegie Salt is described as a tasty<br />

combination of natural sea salt, herbs, spices and<br />

vegetables that can add flavour to a variety of recipes.<br />

This product is free from gluten, wheat, free flowing<br />

agents or GM ingredients. It retails in a resealable oxygenbarrier<br />

245g pack.<br />

Claims:<br />

No Additives/Preservatives, Low/No/Reduced Allergen,<br />

Organic, Ethical - Environmentally Friendly Package,<br />

Low/No/Reduced Fat, Low/No/Reduced Sugar, Gluten-<br />

Free, Social Media<br />

Claims:<br />

No Additives/Preservatives, All Natural Product, GMO-<br />

Free, High Protein, Ethical - Charity, Social Media<br />

Claims:<br />

No Additives/Preservatives, Low/No/Reduced Allergen,<br />

GMO-Free, Gluten-Free, Convenient Packaging, Premium<br />

Source: Mintel (2015)

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