Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Using leeks as an ingredient in dishes, their great taste and their ease of
preparation are the key drivers of purchase, consistent with the previous wave.
In contrast, the key barriers to purchase are already consuming enough to
balance their diet and not wanting to waste any.
146
Triggers
To use as an ingredient in dishes
They taste great
Easy to prepare/cook with
To complement other food
To add variety to my vegetable
selection
It's versatile
As they are healthy
The whole family likes them
Cooks quickly
I like the texture
Wave 26: Jul-15
28%
30%
30%
28%
22%
27%
27%
26%
22%
25%
Wave 30: Nov-15
44%
46%
46%
44%
52%
57%
57%
63%
72%
75%
28%
28%
24%
22%
24%
24%
23%
25%
17%
13%
9%
9%
10%
7%
8%
8%
6%
4%
5%
3%
Other
Wave 26: Jul-15
Barriers
Lack of variety available
Not versatile for my cooking style
I don't know how to fit any more
vegetables into my daily diet
Short shelf life
I grow my own
Expensive
I want a variety of vegetables in my
diet
I don't want to waste any
I consume enough to balance my diet
Wave 30: Nov-15
Q7. Which of the following reasons best describes why you purchase leeks?
Q8. Which reason best describes why you don’t buy leeks more often?
Sample Wave 26 N=206, Wave 30 N=204