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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

Wave30-FullReport

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150<br />

Consumers expect leeks to remain fresh for just<br />

over a week once purchased, which is being met<br />

most of the time. However, having expectations<br />

always met has slightly declined this wave.<br />

Expected<br />

to stay<br />

fresh for<br />

8.6 days<br />

8.9 days, Wave 26<br />

Expectations Met<br />

Wave 30: Nov-15<br />

3%<br />

8%<br />

59%<br />

28%<br />

Wave 26: Jul-15<br />

5%<br />

7%<br />

56%<br />

31%<br />

Never met Rarely met Met some of the time Met half of the time Met most of the time Always met<br />

Q12. How long do you expect leeks to stay fresh for, once you have purchased it?<br />

Q13. How often is this length of freshness met when you buy leeks?<br />

Sample Wave 26 N=206, Wave 30 N=204<br />

: Indicates LOWER score than current wave.<br />

: Indicates HIGHER score than current wave.

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