Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Average Spend and Price Sensitivity. 22 Average weight of purchase Recalled last spend Value for money The average consumer typically purchases 800g of broccoli, which is consistent with the previous wave. The average recalled last spend in November was $3.40, which has slightly declined over the last three waves. On average, consumers perceived broccoli to be good value for money (6.4/10). There has been an increase in value perceptions across waves. 700g, Wave 22 800g, Wave 26 $3.60, Wave 22 $3.50, Wave 26 6.1/10, Wave 22 6.2/10, Wave 26 Q3. How much do you typically purchase when you shop for it? Q3b. To the best of your memory how much did this cost on your most recent typically purchase? Q4. Please indicate how Poor to Good Value you think this product is? (0-10 scale) Sample: Wave 22 N=317, Wave 26 N=309, Wave 30 N=302 : Indicates LOWER score than current wave. : Indicates HIGHER score than current wave.
Individual broccoli heads are the main format purchased by consumers. Pre-packaged formats in small and large containers, bags and trays are also purchased options. 23 97% 94% 5% 6% 3% 4% 4% 3% Individual <strong>Broccoli</strong> Pre-packaged in small container/ bag/tray Pre-packaged in large container/ bag/tray Pre-prepared formats Wave 26: Jul-15 Wave 30: Nov-15 Q4b In what fresh formats do you typically purchase <strong>Broccoli</strong>? Sample: Wave 22 N=317, Wave 26 N=309, Wave 30 N=302
Page 1 and 2: 1 Wave 30, November 2015 Vegetables
Page 3 and 4: Wave 30: Executive Summary 3
Page 5 and 6: 5 Industry Insight continued. To he
Page 7 and 8: Chilli Grower Action Plan. 7 Wave 3
Page 9 and 10: Sweet Corn Grower Action Plan. 9 Wa
Page 11 and 12: Kale Grower Action Plan. 11 Wave 30
Page 13 and 14: Wave 30: Response to Ad hoc Questio
Page 15 and 16: 8 Reducing Wastage. There has been
Page 17 and 18: 17 Top 20 Vegetables Purchased Last
Page 19 and 20: Category health and consumer sentim
Page 21: Both consumption and purchase frequ
Page 25 and 26: 25 Overall awareness of broccoli ty
Page 27 and 28: 27 Dinner is the main meal occasion
Page 29 and 30: Importance of provenance has slight
Page 31 and 32: Broccoli Product Launch Trends. 31
Page 33 and 34: 33 Broccoli Product Launches: Last
Page 35 and 36: North America Global Europe North A
Page 37 and 38: Innovative Broccoli Launches: L3M (
Page 39 and 40: Australian Broccoli Launches: L3M (
Page 41 and 42: Purchase and consumption frequency
Page 43 and 44: Individual chillies are the main fo
Page 45 and 46: One third of consumers cannot recal
Page 47 and 48: 47 Chillies are popular in Asian an
Page 49 and 50: 49 Importance of provenance decline
Page 51 and 52: 51 Pumpkin. Chillies Product Launch
Page 53 and 54: 53 Chilli Product Launches: Last 3
Page 55 and 56: Global Europe Asia Pacific Global E
Page 57 and 58: Innovative Chilli Launches: L3M (Se
Page 59 and 60: Australian Chilli Launches: L3M (Se
Page 61 and 62: Purchase and consumption of lettuce
Page 63 and 64: Individual lettuce heads are purcha
Page 65 and 66: 65 A large proportion of consumers
Page 67 and 68: Australian cuisine remains the most
Page 69 and 70: Lettuce provenance is slightly lowe
Page 71 and 72: Lettuce Product Launch Trends. 71
Page 73 and 74:
73 Lettuce Product Launches: Last 3
Page 75 and 76:
North America Global Europe North A
Page 77 and 78:
Innovative Lettuce Launches: L3M (S
Page 79 and 80:
Australian Lettuce Launches: L3M (S
Page 81 and 82:
Whilst average purchase occasions h
Page 83 and 84:
Individual cobs and small trays of
Page 85 and 86:
85 Sweet Corn 13% 11% 10% Awareness
Page 87 and 88:
87 Australian cuisine continues to
Page 89 and 90:
There has been a slight decrease in
Page 91 and 92:
Sweet Corn Product Launch Trends. 9
Page 93 and 94:
93 Sweet Corn Product Launches: Las
Page 95 and 96:
Global Asia Pacific Global Asia Pac
Page 97 and 98:
Innovative Sweet Corn Launches: L3M
Page 99 and 100:
Australian Sweet Corn Launches: L3M
Page 101 and 102:
There has been an increase in purch
Page 103 and 104:
Individual green peas are the most
Page 105 and 106:
105 Snow Peas and Green Peas are th
Page 107 and 108:
107 Green pea dishes are most popul
Page 109 and 110:
109 Importance of provenance has co
Page 111 and 112:
Green Peas Product Launch Trends. 1
Page 113 and 114:
113 Green Peas Product Launches: La
Page 115 and 116:
Global Europe Asia Pacific Global E
Page 117 and 118:
Innovative Green Peas Launches: L3M
Page 119 and 120:
Australian Green Peas Launches: L3M
Page 121 and 122:
121 Average purchase and consumptio
Page 123 and 124:
Bunched kale is the most common pur
Page 125 and 126:
125 Awareness of types of kale has
Page 127 and 128:
Australian and Chinese cuisine are
Page 129 and 130:
129 This wave sees a decline in the
Page 131 and 132:
Kale Product Launch Trends. 131
Page 133 and 134:
133 Kale Product Launches: Last 3 M
Page 135 and 136:
North America Global Europe North A
Page 137 and 138:
Innovative Kale Launches: L3M (Sept
Page 139 and 140:
Australian Kale Launches: L3M (Sept
Page 141 and 142:
On average, leeks are purchased two
Page 143 and 144:
Individual leeks are the most commo
Page 145 and 146:
145 Awareness of leek varieties is
Page 147 and 148:
This wave sees a relatively large i
Page 149 and 150:
149 This wave sees a slight decline
Page 151 and 152:
Leek Product Launch Trends. 151
Page 153 and 154:
153 Leek Product Launches: Last 3 M
Page 155 and 156:
Global Europe Asia Pacific Global E
Page 157 and 158:
Innovative Leek Launches: L3M (Sept
Page 159 and 160:
Australian Leek Launches: L3M (Sept
Page 161 and 162:
General Vegetable News (September -
Page 163 and 164:
Commodity News (September - Novembe
Page 165 and 166:
Background to the research. There i
Page 167 and 168:
167 Sample. consumers represented m
Page 169:
Product Launches Last 3 Months (L3M
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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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