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Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce

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Consumers prefer to use kale mainly with carrots, onions and<br />

tomatoes. <strong>Kale</strong> is generally stir fried and steamed. Eating kale raw is<br />

also a popular option.<br />

128<br />

Accompanying <strong>Vegetables</strong><br />

Carrot<br />

lettu<br />

Onion<br />

ce<br />

Tomato<br />

carr<br />

Garlic<br />

ot<br />

36%<br />

30%<br />

27%<br />

26%<br />

Top 10 Cooking Styles<br />

Wave 26 Wave 30<br />

Stir frying 42% 39%<br />

Steaming 34% 39%<br />

Raw 26% 31%<br />

Sautéing 22% 22%<br />

Soup 21% 19%<br />

Other 10% 17%<br />

Boiling 19% 15%<br />

Roasting 10% 13%<br />

Baking 10% 11%<br />

Frying 11% 10%<br />

Potato<br />

26%<br />

Q9. How do you typically cook kale?<br />

Q10a. And when are you serving kale which of the following do you also serve together with this?<br />

Sample Wave 26 N=200, Wave 30, N=205

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