Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
125<br />
Awareness of types of kale has<br />
substantially improved this wave;<br />
however, almost two thirds of<br />
consumers still cannot recall a variety.<br />
Curly Leaf and Tuscan are the most<br />
recalled forms of kale.<br />
Curly<br />
Tuscan<br />
Russian<br />
Baby<br />
Covolo Nero<br />
Flat Leaf<br />
14%<br />
12%<br />
7%<br />
7%<br />
4%<br />
8%<br />
3%<br />
4%<br />
2%<br />
3%<br />
0%<br />
2%<br />
<strong>Green</strong><br />
6%<br />
Purple<br />
3%<br />
Red<br />
7%<br />
Black<br />
4%<br />
<strong>Kale</strong>tte<br />
Winterbor<br />
0%<br />
2%<br />
0%<br />
1%<br />
Colour recall for kale types<br />
Do not know any varieties<br />
61%<br />
85%<br />
Wave 30: Nov-15<br />
Wave 26: Jul-15<br />
Q6a. What varieties of kale are you aware of? (unprompted)<br />
Sample Wave 26 N=200, Wave 30, N=205
Change language