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Wave30-FullReport

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On average, leeks are purchased two<br />

or three times a month, and are<br />

consumed once a week.<br />

<strong>Leeks</strong> are generally purchased from<br />

Woolworths and Coles, consistent with<br />

the previous wave.<br />

Average<br />

Purchase<br />

2.4 times<br />

per month<br />

Average<br />

Consumption<br />

4.4 times<br />

per month<br />

2.2 times, Wave 26 3.9 times, Wave 26<br />

141<br />

55%<br />

53% 53%<br />

48%<br />

Purchase Channels<br />

36%<br />

36%<br />

21% 20%<br />

20% 21%<br />

15%<br />

15%<br />

3%<br />

3%<br />

1% 2% 3%<br />

1% 0% 0% 0% 0%<br />

2%<br />

3%<br />

Woolworths Coles Specialist Fruit<br />

and Vegetable<br />

Retailer<br />

Markets<br />

Independent<br />

Supermarkets<br />

Aldi<br />

Direct from the<br />

grower<br />

Gourmet<br />

Independent<br />

Retailers<br />

Online Costco Convenience<br />

Stores<br />

Other<br />

Wave 26: Jul-15<br />

Wave 30: Nov-15<br />

Q1. On average, how often do you purchase leeks?<br />

Q2. On average, how often do you consume leeks?<br />

Q5. From which of the following channels do you typically purchase leeks?<br />

Sample Wave 26 N=206, Wave 30 N=204<br />

: Indicates LOWER score than current wave.<br />

: Indicates HIGHER score than current wave.

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